Gaining Online Influence — Yesterday, Today, Tomorrow

Things are moving so fast online, keeping up feels like a full-time job.  Things keep changing.  Seems like only yesterday that these were the ‘hot tips’ for businesses for building-up and benefitting from a great online presence:

·      Have a business Facebook page
·      Create and post videos
·      Have a LinkedIn company page
·      Host a business blog

All good stuff.  But no longer enough.  Today, a competitive business needs to:

·      Connect with every customer
·      Focus on the power of mobile
·      Cultivate long-term relationships
·      Position as a thought leader

Tomorrow it gets tougher.  And so getting good tools becomes absolutely essential.

Lori at Scredible

Use Artificial Intelligence More Often Now That It Is Affordable

Bastiaan Janmaat runs the technology intelligence company, DataFox, and blogs about the tools his company has devised to help investors sort through data for insights to profit.  And he recently posed a rather poignant theorem in his company blog:

“With the continuing explosion of information online, there’s speculation that internet-based-research has reached peak efficacy. It’s becoming harder and harder to sift through the noise and consistently pick up the signal you’re looking for. As a result, the knowledge worker’s benefit from online data is beginning to plateau, even decline.”

Here at Scredible we’ve spent a lot of time debating this — pro and con.

Online Signal To Noise

We know how knowledge workers can now spend 2-3 hours a day dealing with the “firehose” of information — databases, newsletters, reports, emails, search queries, and social media.  It was all too much, until AI:

“Innovative companies are leveraging artificial intelligence (including natural language processing and supervised machine learning) to collect information from disparate sources, organize that information, and disseminate it to the right people at the right time.”

Now AI companies are:

·      Scheduling your meetings for you (x.ai)
·      Analyzing emails to tell you who you should be following up with (RelateIQ)
·      Suggesting new contacts for you based on career changes (LinkedIn)
·      Helping you navigate your schedule, location, and surroundings (Google Now)
·      Surfacing corporate data to identify and engage with prospects (DataFox)
·      Creating a socially credible online footprint for you (Scredible)

And the key thing is — with the help of AI, these services can all be done in a fraction of the time once required.  That’s real AI in action.  Full story.

The Scredible Team